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Benefits of
Planogramming
Our customers have reported great successes with
Shelf Logic in many areas. The bottom line for
these companies is that Shelf Logic has increased
company profitability by getting more product onto
the shelf, getting it to more customers, and
getting an edge on the competition.
Question:
"What are the real benefits of
planogramming?"
Answer:
"Companies that are planogramming have reported
many
positive benefits."
Including:
- Improved sales presentations & closure
results
- improved retail placement
- Increased consumer appeal of product
displays
- Better brand awareness through
consistency
- Improved efficiency of shelf space
allocations
- Improved financial performance of
assortments
- Better packaging testing through tighter
controls
- Faster, more accurate replenishments
- Quicker inventory resets
- Better grasp of relative product
performance
- Much better marketing through targeted
displays
- Improved awareness of visual
merchandising
But don't take our word on it. A study by the
National Association for Retail Merchandising
Services (NARMS) entitled "Increase Sales By
Improving Planogram Execution" quantifies the
same-store sales improvements that can be
realized when well-designed planograms are
quickly & reliably executed in the field. The
article concludes with "the ability to take
things learned from high-performing stores and
provide them to lower-performing stores, further
accelerating the benefits of consistent
planogram execution."
Question:
"How can my company benefit from planogramming?"
Answer:
"Try a small, pilot planogramming project
with well-defined goals."
Our planogramming software is so inexpensive
that your company can easily afford to buy one
copy of our full-featured Master Edition
version, along with our Shelf Logic University
Training, for a small, pilot, in-house
planogramming project. Many of our customers,
both large & small, have gotten started by
outfitting a single sales or marketing person
and tasking him/her with a simple project: "take
one of our standard product displays and
redesign it to improve gross margin return on
inventory investment per cubic ft. in your
market."
With this most basic of planogramming
objectives, your staff can take a giant step
into the world of 21st century marketing. The
world's largest manufacturers, distributors, and
retailers have been enjoying the fruits of
goal-oriented planogramming for many years. And
now, you too can benefit from this cutting-edge
technology.
Here are the basic steps that you will
need to take to implement a pilot project:
1. Decide which product display to planogram
and plan your pilot project goals.
2. Assign at least one person to spearhead
the pilot project, and provide them with the
materials that they will need.
3. Purchase a copy of Shelf Logic Master
or Enterprise Edition and install it on a computer.
Here's purchasing information.
4. Register at Shelf Logic University and
learn how to planogram with your new software.
5. Set up your product database & product
image files. We have a
booklet to help you setup your database.
6. Create a planogram designed to facilitate
your pilot project goals.
7. Execute the planogram in the field to test
your design.
8. Monitor the results of your field test,
accounting for seasonality, pricing and any
other variables that could skew results.
9. Make any changes that seem necessary to
optimize the performance of your planogram.
10. Re-deploy the optimized planogram to your
field locations and analyze the results over
time.
11. Report the pilot project results to your
sales & marketing team, and solicit input on
other sales campaigns that could benefit from a
disciplined, planogram-driven effort.
12. Equip and train the other members of your
sales & marketing team to optimize their
campaign results by employing well-crafted
planogram designs and targeted display
strategies.
Just contact sales@shelflogic.com or call our
offices Toll-Free (US & Canada) at 888 697-4353
(or 845 796-4242) to get your company started
with planogramming and your pilot project.
Case Studies
See how
planogramming with Shelf Logic benefited these
companies.
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